Case Studies

Infospace Findit!

Created best in class local search app.

Switchboard

Online Yellowpages. Added $2M to the bottom line.

InfoSpace Portal

Customizable homepage. Product incubation.

Microsoft Real Time Collaboration

Brand identity, visual design.

Barbara Page Interiors

Website design.

Microsoft Windows Media

Visual UI design.

Minty Magazine

Web design and development.

Citizens of Brasilia

Flash design and development.

Moonfighter

Flash game design and development.

Citizens of Brasilia

Flash design and development for an experimental site based on a map of brasilia. View the site.

The home page. The map in the bottom left is the navigation. The red rectangle is the part of the map that is shown in the large pane on top.

Dragging the red rectangle enlarges the area in the main pane and also reflects the metaphor of flying over the city together with the bird or plane like shape of Brasilia itself.

Some of the "buildings" contain flash animations. This one is called "Follow the Leader". The red cross moves up and down randomly and passes the movement on to the cross to the right with a delay of one frame. The red cross is draggable, therefore the user becomes the leader.

This one titled "Drifter" consists of animated blue rectangles that randomly change height, width, and position in the frame.

Another screenshot of "Drifter" with a very different distribution of rectangles a little bit later.

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Web design and development.

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Moonfighter

Flash game design and development.

Art

The Mothership

Dia de Los Muertos

Self Portrait

Expertise

Organization Design

Organization design, process optimization and integration, team building.

Research

Ethnographic interviews, usability testing of existing products, competitive research, site analysis.

Modeling User Behavior

Analyzing user research, identifying user goals, finding behavior patterns, developing personas, creating context scenarios.

Defining System Behavior

Creating the structure, information architecture, interaction flows based on models of user behavior, business goals, and technology.

Wireframing

Creating high level interaction framework, page layout, arrangement of features, controls, and content.

Visual Design/Branding

Establishing brand attributes, visual design research, illustration, photography, typography, layout, graphic design.

Design Documentation

Branding guidelines, visual style guides, behavioral specifications, development support.

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