Infospace Findit!
Created best in class local search app.
Switchboard
Online Yellowpages. Added $2M to the bottom line.
InfoSpace Portal
Customizable homepage. Product incubation.
Microsoft Real Time Collaboration
Brand identity, visual design.
Barbara Page Interiors
Website design.
Microsoft Windows Media
Visual UI design.
Minty Magazine
Web design and development.
Citizens of Brasilia
Flash design and development.
Moonfighter
Flash game design and development.
InfoSpace FindIt!
The user experience of the Infospace FindIt! website fell behind after a thorough redesign of the mobile component of the application. Using user research and competitive analysis I gained insight into user behavior and goals. The result was several new-to-market features, a best in class user experience for local search applications, and a strategic product roadmap based on a thorough understanding of user needs.
I managed the entire product design cycle and performed hands on work including user research, interaction design, visual UI design, design documentation, prototyping, usability testing, process management and optimization, and driving collaboration with stakeholders.
Art
Expertise
Organization Design
Organization design, process optimization and integration, team building.
Research
Ethnographic interviews, usability testing of existing products, competitive research, site analysis.
Modeling User Behavior
Analyzing user research, identifying user goals, finding behavior patterns, developing personas, creating context scenarios.
Defining System Behavior
Creating the structure, information architecture, interaction flows based on models of user behavior, business goals, and technology.
Wireframing
Creating high level interaction framework, page layout, arrangement of features, controls, and content.
Visual Design/Branding
Establishing brand attributes, visual design research, illustration, photography, typography, layout, graphic design.
Design Documentation
Branding guidelines, visual style guides, behavioral specifications, development support.