Case Studies

Infospace Findit!

Created best in class local search app.

Switchboard

Online Yellowpages. Added $2M to the bottom line.

InfoSpace Portal

Customizable homepage. Product incubation.

Microsoft Real Time Collaboration

Brand identity, visual design.

Barbara Page Interiors

Website design.

Microsoft Windows Media

Visual UI design.

Minty Magazine

Web design and development.

Citizens of Brasilia

Flash design and development.

Moonfighter

Flash game design and development.

Microsoft Real Time Collaboration

The goal of this project was to evolve the existing visual language to align with the Office 12 brand and to create a toolkit that people without design background could use to easily create brand graphics. The visual language was created around bridges as a visual metaphor for communication.

The core graphics were inspired by images of bridges.

The same core graphics as lineart formed the second layer of the brand graphics tool kit.

The 6 brand colors, one for each product with the respective accent colors underneath and 3 neutrals.

The brand colors were combined with different images to generate background graphics.

This diagram illustrates how to use the elements to create graphics that are consistent with the brand.

An example of a graphic that was created using the tool kit.

Another graphic created using the tool kit.

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Infospace Portal

Customizable home page, product incubation.

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Barbara Page Interiors

Website design.

Art

The Mothership

Dia de Los Muertos

Self Portrait

Expertise

Organization Design

Organization design, process optimization and integration, team building.

Research

Ethnographic interviews, usability testing of existing products, competitive research, site analysis.

Modeling User Behavior

Analyzing user research, identifying user goals, finding behavior patterns, developing personas, creating context scenarios.

Defining System Behavior

Creating the structure, information architecture, interaction flows based on models of user behavior, business goals, and technology.

Wireframing

Creating high level interaction framework, page layout, arrangement of features, controls, and content.

Visual Design/Branding

Establishing brand attributes, visual design research, illustration, photography, typography, layout, graphic design.

Design Documentation

Branding guidelines, visual style guides, behavioral specifications, development support.

> Expertise Overview