Expertise

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Organization Design

Organization design, process optimization and integration, team building.

Research

Ethnographic interviews, usability testing of existing products, competitive research, site analysis.

Modeling User Behavior

Analyzing user research, identifying user goals, finding behavior patterns, developing personas, creating context scenarios.

Defining System Behavior

Creating the structure, information architecture, interaction flows based on models of user behavior, business goals, and technology.

Wireframing

Creating high level interaction framework, page layout, arrangement of features, controls, and content.

Visual Design/Branding

Establishing brand attributes, visual design research, illustration, photography, typography, layout, graphic design.

Design Documentation

Branding guidelines, visual style guides, behavioral specifications, development support.